AdFormax provides advertising solutions to run ads on platforms such as Facebook and Google (the “Service”) for merchants who own e-commerce stores on platforms like Shopify, Magento, WooCommerce, etc. This Privacy Policy describes how personal information is collected, used, and shared when you install or use our Service.
With over a decade of experience in the digital marketing industry, Parth Sharma recognized the need for personalized, performance-based marketing services that deliver tangible results. His passion for helping businesses grow and his deep understanding of the ever-evolving digital ecosystem laid the foundation for AdFormax.
AdFormax collects data about your activities that do not personally or directly identify you when you visit our website. This information may include the content you view, the date and time that you view this content, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements. We collect information about where you saw the ads we serve you and what ads you clicked on. We do not link the non-personally identifiable information we store using cookies to any personally identifiable information you submit while on our site.
When you install our Service, we automatically access certain types of information from your e-commerce account, including your name, email, and phone number. We collect personal information directly from the relevant individual, through your e-commerce account, or using the following technologies:
Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log Files: Track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the site.
We obtain data corresponding to the user, such as Google AdWords data and Merchant Center information, through authorized API credentials of our AdFormax service. The credentials are stored securely to maintain confidentiality. We access basic user profile information and get access to user AdWords, Merchant Center, Google Analytics, and Google Tag Manager to provide a seamless experience in marketing your products digitally across Google platforms.
If a customer provides third-party account authentication (e.g., Amazon seller/vendor account ID or other third-party sites) or signs into the AdFormax services via a third-party site/service, some content and/or information in the authenticated accounts may be transferred to their AdFormax account.
We use the information we collect in various ways, including to:
Provide, operate, and maintain our Service
Improve, personalize, and expand our Service
Understand and analyze how you use our Service
Develop new products, services, features,